Most Popular Television Serial 2021-22

IFTA is India’s 1st people’s Choice Awards, with an aim to acknowledge and acclaim the versatile talent in the Indian Film, Television, OTT and Music industries.

Team IFTA believes that there is no better judge than the audience. So IFTA gave the voting rights to the ultimate consumers of the content – the viewers. There is no jury or panel involved in making the decision for the winner.

IFTA has a dedicated market research team that works diligently to find the potential list of nominees who then compete to win the particular category. Spread across various categories, the IFTA market research team makes nomination lists based on primary & secondary market research and analysis. These lists are then made public for the audience to vote. The Nominee getting the highest number of votes wins that particular award category.

About the Instagram Poll Challenge

Besides online public voting, IFTA has introduced the Instagram Poll Challenge for the very first time.

To make this challenge functional, an Instagram story was put on the official Instagram page of IFTA, informing the viewers about respective Award category and whom they’d want to see as the Poll Challengers. For example, the Instagram story for this particular category would say: “Nominate a TV Serial for the Poll Challenge”. Based on the audience’s reaction, the top four names that pop up the maximum number of times, make it to become the final four Poll Challengers.

These Poll Challengers then compete through three different rounds of Instagram Poll Challenges. If a Poll Challenger:

1. Wins 1 out of the 3 poll challenges, then the Winner gets 10% bonus votes of its total votes on IFTA voting site.

2. Wins 2 out of the 3 poll challenges, then the Winner gets 15% bonus votes of its total votes on IFTA voting site.

3. Wins all the 3 poll challenges, then the Winner gets 20% bonus votes of its total votes on IFTA voting site.

The IFTA voting site only allowed for the Voters with Indian Phone numbers to Vote. Due to this reason, the Instagram poll challenge was introduced to give International Fans an opportunity to Vote for their favourite celebrity.

Time to Announce the Winner

In 2009 this show started a legacy of characters that soon became household names. Back then the righteous character of Akshara played by Hina Khan, who held the Singhania family and the show together. Thirteen years down the line the show is still running successfully with a different cast but the same intention to entertain the Indian audiences. With a whooping number of 8656 votes Yeh Rishta Kya Kehlata Hai from Star Plus bags the award for the Most Popular Television Serial.

Yeh Rishta Kya Kehlata Hai currently revolves around the love story of Abhimanyu and Akshara played by Pranali Rathod and Harshad Chopda respectively. Along with their story the parallel narrative of Kartik and Naira keeps the audiences engaged, along with the household drama, twists and turn of events that keep the Goenka’s and the Birla’s on the move.

Number two is a show that has been spreading the venom of love for the past six seasons. Yes, with 6526 votes including 20% bonus votes from Instagram Poll Challenge, Naagin 6 from Colors TV ranks number two. The magic of Tejasswi Prakash in the title role has to be the reason why this show became what it is today. Tejasswi plays Pratha, the Shesh Nagin on the show, who is out on a mission to kill a bunch of people having malicious intentions for India. With its unique premise and storyline, Naagin 6 surely deserves the spot.

With 1487 votes Anupamaa from Star Plus attains the third spot. It is a pathbreaking show about a woman, who is in search for love after several years in a toxic marriage. This show changed the soap-opera stereotypical norm and added a breath of fresh air to the same old storytelling.

Some Honourable Mentions

At number four is Udaariyan from Colors TV with 1010 votes. The show revolves around the lives of Fateh and Jasmine where the latter wants to fly to Canada for a better life. Their Jodi, Fatejo had trended on social media on several occasions. The chemistry between the lead is captivating enough to inflict votes in the favour of the show.

The other runner-ups include Imlie from Star Plus, Ghum Hai Kisikey Pyar Mein from Star Plus and Kundali Bhagya from Zee TV.

Results

Words of gratitude

Team IFTA congratulate the winners and appreciate the audience for supporting them and taking the time to vote.

IFTA hopes to see you again next year with the latest nominations and new results. Do not forget to share your feedback and suggestions.